Positly Knowledge Base

Targeting Participants using Demographics

Updated: 25, Fri, 2026 07:49 AM

Positly collects Demographic and user information about our Participants that you can use to target Participants, report on and even use to customise your study.

When you are creating a Run you have the opportunity to specify the Demographics of the Participants you are targeting (along with other targeting options).

The availability of demographics depends on the platform you choose. The availability of demographics and other target segments is subject to change. This data is accurate as of October 28, 2023.

Panel Participants Platform

If you are using Positly’s Panel Participants platform, you can target participants based on the following Demographics/segments:

  • Age
  • Automotive
  • Business & Occupation
  • US Holidays
  • Gender
  • Education
  • Electronics
  • Ethnicity
  • Finance
  • Food & Beverage
  • Gaming
  • Gender
  • Healthcare Consumer
  • Hobbies & Interests
  • Household
  • Media
  • Mobile
  • Mother & Baby
  • Region
  • Research
  • Smoking
  • Travel

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