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Basic Setup
How exactly does Positly work? How to create your first study on Positly Targeting Participants using Demographics Targeting Participants using Custom attributes Targeting or excluding Participants from Previous activities Setting the Completion link Setting the estimated average and maximum completion time Why should I pilot my studies? What participant targeting is available on Positly? Personally Identifiable Information Guidelines for Positly Choosing a platform on Positly
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Glossary
What is a Run? What is an Activity? What are Participants? What is Participant Feedback? What is an Assignment? What is the Demographic pre-survey? What are the Assignment Statuses? What are Query string parameters? What are Custom attributes? What is Previous participation targeting? What is my Dashboard? What is a Project? What are Participant Quality filters? What is an Assignment ID?
Integrations
Instructions for integrating GuidedTrack with Positly Instructions for Integrating Google Forms with Positly Integrate your activity to receive Participant attributes and Demographic information using Query string parameters Dynamically set Custom attributes using Query strings Instructions for integrating SurveyMonkey with Positly Instructions for integrating Typeform with Positly Instructions for integrating Qualtrics with Positly Attribute names for unique participant attributes (e.g. identifiers and pre-screened demographics) Setting the Completion link Customising URL query string attributes for participant IDs and demographics Instructions for integrating GetFeedback with Positly Conducting audio or video interviews with Positly Instructions for integrating Gorilla with Positly Instructions for Integrating Pointerpro with Positly Instructions for Integrating Microsoft Forms with Positly Instructions for Integrating PollUnit with Positly
Managing Participants
Giving Bonuses individually or in bulk Manually setting Custom attributes individually and in bulk Sending Messages individually and in bulk
Pricing
Setting the estimated average and maximum completion time
Screening Participants
Screening question templates for your studies Five ways to target screened participants with Positly Adding Positly's Screening Link to your activity
Basic Setup
How exactly does Positly work? How to create your first study on Positly Targeting Participants using Demographics Targeting Participants using Custom attributes Targeting or excluding Participants from Previous activities Setting the Completion link Setting the estimated average and maximum completion time Why should I pilot my studies? What participant targeting is available on Positly? Personally Identifiable Information Guidelines for Positly Choosing a platform on Positly
Billing
Billing and transaction log Refunds
Glossary
What is a Run? What is an Activity? What are Participants? What is Participant Feedback? What is an Assignment? What is the Demographic pre-survey? What are the Assignment Statuses? What are Query string parameters? What are Custom attributes? What is Previous participation targeting? What is my Dashboard? What is a Project? What are Participant Quality filters? What is an Assignment ID?
Integrations
Instructions for integrating GuidedTrack with Positly Instructions for Integrating Google Forms with Positly Integrate your activity to receive Participant attributes and Demographic information using Query string parameters Dynamically set Custom attributes using Query strings Instructions for integrating SurveyMonkey with Positly Instructions for integrating Typeform with Positly Instructions for integrating Qualtrics with Positly Attribute names for unique participant attributes (e.g. identifiers and pre-screened demographics) Setting the Completion link Customising URL query string attributes for participant IDs and demographics Instructions for integrating GetFeedback with Positly Conducting audio or video interviews with Positly Instructions for integrating Gorilla with Positly Instructions for Integrating Pointerpro with Positly Instructions for Integrating Microsoft Forms with Positly Instructions for Integrating PollUnit with Positly
Managing Participants
Giving Bonuses individually or in bulk Manually setting Custom attributes individually and in bulk Sending Messages individually and in bulk
Pricing
Setting the estimated average and maximum completion time
Screening Participants
Screening question templates for your studies Five ways to target screened participants with Positly Adding Positly's Screening Link to your activity

Targeting Participants using Demographics

Updated: 07, Tue, 2023 03:57 PM

Positly collects Demographic and user information about our Participants that you can use to target Participants, report on and even use to customise your study.

When you are creating a Run you have the opportunity to specify the Demographics of the Participants you are targeting (along with other targeting options).

The availability of demographics depends on the platform you choose. The availability of demographics and other target segments is subject to change. This data is accurate as of October 28, 2023.

A. Microtaskers Platform

If you are using Positly’s Microtaskers platform, you can target participants based on the following Demographics/segments:

  • Age
  • Education Level
  • Employment Status
  • Ethnicity (USA Census)
  • Gender
  • Household Income
  • Romantic Relationship Status
  • Financial Wellbeing
  • Health & Wellbeing
  • Politics & Religion
  • Others (Social Media Time)

B. Panel Participants Platform

If you are using Positly’s Panel Participants platform, you can target participants based on the following Demographics/segments:

  • Age
  • Automotive
  • Business & Occupation
  • US Holidays
  • Gender
  • Education
  • Electronics
  • Ethnicity
  • Finance
  • Food & Beverage
  • Gaming
  • Gender
  • Healthcare Consumer
  • Hobbies & Interests
  • Household
  • Media
  • Mobile
  • Mother & Baby
  • Region
  • Research
  • Smoking
  • Travel

demographics
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